Appearance:

• Color – are you limited to a small number of colors? How vibrant are the colors?
• Detail/Clarity/Accuracy – how well does the print resemble the original artwork? Are details preserved? Is the print crisp?
• Visual Appeal – what’s the overall impression of the print? Does it pop?

Print Performance:

• Longevity – does it hold up to multiple washes?
• Strength – is it delicate or easily damaged?
• Feel – how does it feel in your hand? Is it smooth & pleasing or rough & scratchy? Sticky? Heavy?

Production:

• Consistency – is there consistency of color, vibrancy, & crispness across various colors & materials? Does the design look the same from one print to the next?
• Error Rate – how likely are print errors?
• Waste – how much waste is involved in the print process? Is it environmentally friendly?

Practicality:

• Versatility – how many types of materials can this method successfully print on? Are there limited print locations available?
• Speed – how quickly can a garment be decorated?
• Difficulty – how much effort does it take to print? Is there a lengthy setup process or significant infrastructure required?