PRESS RELEASE: Iconix Brand Group, Inc. Signs Bespoke Labs as New Licensee for Ocean Pacific

New York, New York – April 6th, 2021– Brand management company Iconix Brand Group, Inc (Nasdaq: ICON), has signed a one-year agreement with Bespoke Labs to be the new North American licensee for contemporary lifestyle brand, Ocean Pacific. The exclusive collection from Bespoke Labs will feature OP vintage graphics spanning each decade from the 70’s to now and will make its debut for the Spring season, launching April 2021. It will feature men’s and women’s tops and reflects the Ocean Pacific brand’s surf history and Californian aesthetic.

Ocean Pacific, previously a surfboard brand, became the first company to translate the West Coast surf culture into a lifestyle brand. The founder, Jim Jenks, created a clothing brand that met the demands of surfers in and out of the water. The brand fuses sports, music, art and fashion with beach culture. The collection’s newly remastered vintage graphics will pull from the OP brand’s history to include categories such as Surfer Designs, Heritage Designs, Brand Icons, Pro-Surfing Series as well as rare and re-mixed graphics.

“Ocean Pacific has defined the California lifestyle for five consecutive decades of youth culture” commented Ken West GM/EVP of Bespoke Labs. OP’s vast library of graphics is the perfect fit for our digital platform, allowing consumers to choose from 100’s of original OP designs on their preference of apparel style, fit and color. New graphics, apparel styles and collections will be continuously released throughout the year, and we plan to engage and collaborate with Ocean Pacific brand loyalists to maintain authenticity and deliver on their demands.”

The men’s and women’s Ocean Pacific collection will feature t-shirts, tanks and sweatshirts in a customizable wide range of colors and graphics. It is available exclusively on www.opsunwear.com. Retail prices $25-$65.

Originally published at IconixBrand.com

Contact Bespoke Labs

Submit your contact information along with a brief description and we’ll follow up shortly. 

Definitions & Rating Criteria

Appearance:

  • Color – are you limited to a small number of colors? How vibrant are the colors?
  • Detail/Clarity/Accuracyhow well does the print resemble the original artwork? Are details preserved? Is the print crisp?
  • Visual Appealwhat’s the overall impression of the print? Does it pop?

Print Performance:

  • Longevitydoes it hold up to multiple washes?
  • Strengthis it delicate or easily damaged?
  • Feelhow does it feel in your hand? Is it smooth & pleasing or rough & scratchy? Sticky? Heavy?

Production:

  • Consistencyis there consistency of color, vibrancy, & crispness across various colors & materials? Does the design look the same from one print to the next?
  • Error Ratehow likely are print errors?
  • Wastehow much waste is involved in the print process? Is it environmentally friendly?

Practicality:

  • Versatilityhow many types of materials can this method successfully print on? Are there limited print locations available?
  • Speedhow quickly can a garment be decorated?
  • Difficultyhow much effort does it take to print? Is there a lengthy setup process or significant infrastructure required?

Thank You for Completing the Survey!

You did a great job! High-five!

Contact Us

Submit your contact information along with a brief description & we’ll follow up shortly.