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PRESS RELEASE: Iconix Brand Group, Inc. Signs Bespoke Labs as New Licensee for Ocean Pacific

New York, New York – April 6th, 2021– Brand management company Iconix Brand Group, Inc (Nasdaq: ICON), has signed a one-year agreement with Bespoke Labs to be the new North American licensee for contemporary lifestyle brand, Ocean Pacific. The exclusive collection from Bespoke Labs will feature OP vintage graphics spanning each decade from the 70’s […]

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Definitions & Rating Criteria

Appearance:

  • Color – are you limited to a small number of colors? How vibrant are the colors?
  • Detail/Clarity/Accuracyhow well does the print resemble the original artwork? Are details preserved? Is the print crisp?
  • Visual Appealwhat’s the overall impression of the print? Does it pop?

Print Performance:

  • Longevitydoes it hold up to multiple washes?
  • Strengthis it delicate or easily damaged?
  • Feelhow does it feel in your hand? Is it smooth & pleasing or rough & scratchy? Sticky? Heavy?

Production:

  • Consistencyis there consistency of color, vibrancy, & crispness across various colors & materials? Does the design look the same from one print to the next?
  • Error Ratehow likely are print errors?
  • Wastehow much waste is involved in the print process? Is it environmentally friendly?

Practicality:

  • Versatilityhow many types of materials can this method successfully print on? Are there limited print locations available?
  • Speedhow quickly can a garment be decorated?
  • Difficultyhow much effort does it take to print? Is there a lengthy setup process or significant infrastructure required?

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